Question

The VP continues: "I need you to analyze three key demographic segmentation variables and make recommendations for each. As you make your recommendations, keep the washer-dryer's key attributes in mind. We'll begin with household size."

Select an option from the choices below.

A. Medium households: 3-4 members

B. Small households: 1-2 members

C. Large households: 5+ members

Answer 1

For household size segmentation, the recommendation is to target:

Medium households: 3-4 members.

Thus the correct option is (A).

Step-by-step explanation:

Analyzing demographic segmentation variables, the recommendation to target medium households (3-4 members) aligns with the key attributes of the washer-dryer. Medium-sized households often require laundry appliances with a capacity that balances efficiency and space utilization. For a washer-dryer, targeting this segment ensures that the appliance meets the laundry needs of a moderately sized family without being overly large or too compact.

Medium households typically have diverse laundry requirements, and a washer-dryer catering to this segment should offer a sufficient load capacity for regular laundry while being space-efficient. Considering the VP's emphasis on the key attributes of the washer-dryer, targeting medium households is strategic for addressing the market demand for a versatile and effective laundry solution.

In conclusion, recommending the focus on medium households for demographic segmentation takes into account the washer-dryer's key attributes, optimizing its capacity and efficiency to meet the laundry needs of families with 3-4 members. This segmentation approach ensures that the product aligns with the diverse requirements of a medium-sized household while maintaining an appropriate balance between functionality and space utilization.

Thus the correct option is (A).