Final answer:
In Russia, scratching one's head typically indicates confusion. This detail, mentioned in Manager's Shoptalk from Chapter 4, highlights the importance of understanding cultural differences in non-verbal communication.
Step-by-step explanation:
According to Manager's Shoptalk in Chapter 4, the gesture of scratching one's head usually signifies confusion in Russia. Different cultures have diverse non-verbal cues, which can mean opposite things in different cultures. In some countries, for instance, nodding one's head might signify agreement, but in others, it might indicate disagreement. Scratching one's head in Russia is interpreted as a sign that someone is confused or does not understand something. It's important for managers, especially those working in an international context, to be aware of these cultural nuances to avoid misunderstanding and to communicate effectively.