Final answer:
A writer motivates action in a sales letter by focusing on the audience's needs, using a combination of emotional appeal, logical arguments, and establishing credibility. Engaging introductions capture attention, and clear actionable steps guide the reader to act. Persistence in follow-ups can also aid in motivating action.
Step-by-step explanation:
A writer can motivate action in a sales letter by strategically employing various persuasive techniques. To generate a compelling call to action, writers should focus on addressing the needs and desires of the audience rather than just promoting a product or service. By establishing a connection with the reader through emotional appeal (pathos), providing solid facts and logical arguments (logos), and establishing credibility (ethos), the letter becomes more convincing.
For example, when discussing an issue like immigration, one can begin the sales letter with an engaging introduction that might include an anecdote or statistics to draw in the reader's attention and establish the seriousness of the issue. Following this, the writer can present their position supported by evidence, illustrating how taking action can benefit the reader or the community. Finally, a list of actionable items can be provided, giving clear and direct instructions on what the reader can do to help the cause, making it easier for them to engage. It's also essential to demonstrate how the reader's action can fulfill a need or solve a problem, thus emphasizing the mutual benefit.
If the goal is to sell oneself in application letters or résumés, it's crucial to focus on how one's skills and experiences meet the employer's needs and how they can be an asset to the company. This approach shifts the attention away from the applicant's need for a job to the value they can offer, making the call to action more persuasive.
Being persistent and following up with contacts who may be interested in the issue or service provided can also increase the chances of motivating action. The follow-up should be courteous and remind them of the value proposition to keep them engaged without being overbearing.