Question

Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current potential customers to purchase the latest fashion trends. During which stage of the social media campaigns should Alice define her audience's positions in the social media funnel?

a. Pre-launch
b. Awareness
c. Consideration
d. Conversion

Answer 1

Alice should define her audience's positions during the Pre-launch stage, ensuring strategic planning is aligned with the audience's characteristics to create targeted campaigns for the company.

Step-by-step explanation:

Alice should define her audience's positions in the social media funnel during the Pre-launch stage of her social media campaigns. Defining the situation and the audience's perspective is crucial for tailoring the campaign to fit the audience's social, cultural, or linguistic factors. This strategic planning should occur before the campaign is launched to ensure that messaging, approach, and content are appropriately aimed at the intended audience, whether current customers or potential new ones. Identifying the audience's position in the funnel early on helps in creating targeted campaigns that efficiently move them from awareness to consideration and finally to conversion, fostering a successful social media marketing strategy for the company.