Final answer:
If a company mainly uses printed materials, they can consider their target audience, invest in high-quality printing, explore alternative print formats, and combine with digital strategies.
Step-by-step explanation:
If a company mainly uses printed materials, there are several actions they can take to make the most of this medium:
- Consider the target audience: It's important to know who the company is trying to reach with their printed materials. This will help determine the content, design, and distribution strategies.
- Invest in high-quality printing: To make a good impression and ensure the materials are visually appealing, it's crucial to use high-quality paper, ink, and printing techniques.
- Explore alternative print formats: In addition to traditional documents, the company can consider using other mediums like brochures, catalogs, postcards, or newsletters to showcase their products or services.
- Combine with digital strategies: While printed materials are valuable, it's also essential to leverage digital platforms to complement and reinforce the messaging, such as by providing QR codes or URLs for more information.