Final answer:
The result of multiplying the number of passersby per hour by store frontage is known as foot traffic, a crucial business metric for evaluating potential customer exposure and store location marketing strategies.
Step-by-step explanation:
The result of multiplying the number of passersby per hour by store frontage is a measure known as foot traffic. This metric is important for businesses, especially retail, as it provides an estimate of the potential number of customers that pass by the store. This information can be vital for determining store location, marketing strategies, and the potential for sales. For example, if a store has a high frontage and there's a significant number of passersby per hour, it can be deduced that the store's visibility and the opportunity for attracting customers is high.
Calculating foot traffic is not directly related to profit margin, estimated sales, or location factor, although it can influence these factors indirectly. To estimate sales or profit margin, more detailed analysis and additional factors would need to be considered.