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What does the word "astute" imply about KFC's success in Japan?

a) It's due to luck
b) It's due to good management and smart marketing
c) It's because of its size
d) It's because of its location

User Knubo
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Final answer:

The word 'astute' implies that KFC's success in Japan is (b) due to good management and smart marketing.

Step-by-step explanation:

The word 'astute' implies that KFC's success in Japan is due to good management and smart marketing. Astute means having or showing an ability to accurately assess situations or people and turn this to one's advantage. In the case of KFC, it suggests that they have made smart and strategic decisions in managing their operations and marketing campaigns in Japan, which has contributed to their success.


KFC's success in Japan can be attributed to various factors, such as adapting to Japanese tastes and preferences by introducing localized menu items like Teriyaki Chicken and offering limited-time promotions. They have also positioned themselves as a trendy and fashionable dining option, successfully targeting a younger demographic. Additionally, KFC has implemented effective marketing strategies, including collaborations with popular Japanese celebrities and leveraging social media platforms to engage with consumers.


Therefore, the word 'astute' implies that KFC's success in Japan is primarily a result of good management and smart marketing.

User Charliefortune
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