Final answer:
One of the key steps in KFC's marketing strategy for success in Japan is determining store location. This helps attract more customers and tailor their menu and marketing efforts to Japanese preferences.
Step-by-step explanation:
One of the key steps in KFC's marketing strategy for success in Japan is determining store location. This is important because the location of a store can greatly impact its visibility and accessibility to potential customers. KFC strategically chooses locations in high-traffic areas, such as near train stations or busy streets, to attract more customers.
By selecting prime locations, KFC can increase its brand exposure and attract a larger customer base. For example, having a store near a train station allows commuters to easily grab a meal on their way home or to work, resulting in a larger customer flow and higher sales.
Additionally, selecting the right store location helps KFC understand the local market better, allowing them to tailor their menu and marketing efforts to Japanese preferences. By catering to local tastes and preferences, KFC can better position itself in the market and gain a competitive advantage.