Final answer:
When presenting an argument to an audience less familiar with the issues, provide background information, address counterarguments, and support your position with reasoning and evidence.
Step-by-step explanation:
When presenting an argument to an audience who may be less familiar with the issues, it is important to provide background information and clarify any unfamiliar terms or concepts. One strategy is to anticipate and address counterarguments or objections. By considering what someone who disagrees with your position might say, you can address their concerns and strengthen your argument. In addition, it is crucial to provide reasoning and evidence to support your position, and to summarize and refute any counterclaims. By doing so, you can effectively communicate your argument to your audience.