Final answer:
The first thing a customer notices and uses in forming an impression is the physical appearance of a business or its products, the customer service provided by the business, and the quality and value of the products or services offered.
Step-by-step explanation:
The first thing a customer notices and uses in forming an impression is the physical appearance of a business or its products. This includes the store layout, packaging, signage, and overall presentation. For example, a well-designed storefront with attractive displays and a clean, organized interior can create a positive impression.
Another important factor is the customer service provided by the business. Friendly and helpful staff members who greet and assist customers promptly can leave a lasting impression. Additionally, the responsiveness and effectiveness of resolving customer inquiries or issues contribute to the overall impression.
Lastly, the quality and value of the products or services offered play a crucial role. If the products are of high quality and meet the customer's expectations, it creates a positive impression. Similarly, if the prices are reasonable and provide value for money, it further enhances the overall impression.