Question

You need to know the number of users who are active today and were also active last month. Which metric should you use?

a) Monthly Active Users (MAU)
b) Daily Active Users (DAU)
c) Weekly Active Users (WAU)
d) Monthly Recurring Revenue (MRR)

Answer 1

The metric you should use is Monthly Active Users (MAU) to determine the number of users who are active today and were also active last month.

Step-by-step explanation:

The metric you should use to determine the number of users who are active today and were also active last month is Monthly Active Users (MAU).

MAU measures the number of unique users who engage with a platform or application within a calendar month. It provides insight into the overall popularity and long-term growth of a product or service.

By comparing the MAU for the current month with the MAU for the previous month, you can identify the users who were active in both periods, allowing you to analyze user retention and engagement.