Final answer:
A Service Attribute is the feature that adds information about specific services a business offers, like drive-thru or curbside pickup, to ad creatives. This enhances the ad's ability to appeal to customers seeking convenience, similar to how the physical aspects of a product or strategic location can provide competitive advantages in the market.
Step-by-step explanation:
The feature that helps add additional information about your business, such as promoting a drive-thru or curbside pickup, is known as a Service Attribute. This feature works with your ad creative to highlight specific aspects of your service that may be appealing to customers. For example, promoting a drive-thru service can be particularly beneficial if your business is located at a heavily trafficked intersection, as it can lead to increased convenience and potentially more sales. Likewise, indicating that you offer curbside pickup can attract customers who are looking for a quick and easy way to get their purchases without having to step inside the store, which is especially relevant in the context of health and safety guidelines or for those with busy lifestyles.
Physical aspects of a product, such as a nonstick surface or a redesign for comfort, are often headlined in advertisements, but a business's location can also be a distinguishing factor in the market. As with the gas station example, a company's proximity to consumer traffic or to another business, such as an automobile manufacturer, can offer competitive advantages.