Question

During the early stages of the development of the Vaporfly, Nike marketers likely made an effort to describe the similarities among potential Vaporfly customers as well as how they differed from other running shoe customers in terms of demographic characteristics, geographic factors, product benefits sought, lifestyles, brand preferences, and usage rates. This would best be described as a _______.

a) Market Segmentation Analysis
b) Product Differentiation Strategy
c) Competitive Pricing Strategy
d) Targeted Advertising Campaign

Answer 1

The marketing strategy described is best categorized as market segmentation analysis.

Step-by-step explanation:

The marketing strategy described in the question is best categorized as a Market Segmentation Analysis. Market segmentation analysis involves dividing a larger market into smaller segments based on shared characteristics or interests of potential customers. In the case of the Vaporfly, Nike marketers likely conducted this analysis to identify specific groups of customers with similar demographic characteristics, geographic factors, product benefits sought, lifestyles, brand preferences, and usage rates. By understanding these segments, Nike can tailor their marketing efforts to effectively target and engage potential Vaporfly customers.