Question

With the Vaporfly, designed intentionally to help reduce marathon runners' finish times, Nike is primarily using which variables to segment the market for running shoes?

a) Performance and Finish Times
b) Shoe Size and Color Preferences
c) Price and Brand Loyalty
d) Comfort and Durability

Answer 1

Nike is primarily using the variables of Performance and Finish Times to segment the market for running shoes.

Step-by-step explanation:

The Vaporfly running shoe designed by Nike is primarily using the variables of Performance and Finish Times to segment the market for running shoes. Nike is primarily using the variables of Performance and Finish Times to segment the market for running shoes.

Performance refers to the shoe's ability to enhance a runner's performance, such as providing cushioning and energy return to improve speed and endurance.

Finish Times are an important consideration for marathon runners, and the Vaporfly is specifically designed to help reduce finish times, making it appealing to this segment of the market.