Final answer:
Gucci's cost value positioning from 1990-2000 was affordable luxury. By introducing more affordable items, Gucci was able to appeal to a wider customer base and expand its market share. Hence, the correct answer is option (A).
Step-by-step explanation:
Gucci's cost value positioning from 1990-2000 was A) Affordable luxury. During this period, Gucci shifted its focus from being a high-end luxury brand to offering more accessible luxury products.
By introducing more affordable items, Gucci was able to appeal to a wider customer base and expand its market share. This strategy allowed them to maintain their reputation as a luxury brand while targeting a larger audience.
For example, Gucci started offering items like logo-belts and canvas bags with lower price points, allowing more people to afford and enjoy Gucci products.