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4 votes
Gucci's cost value positioning from 1990-2000:

A) Affordable luxury
B) High-end luxury
C) Mass market
D) Discounted brand

User Liem
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1 Answer

6 votes

Final answer:

Gucci's cost value positioning from 1990-2000 was affordable luxury. By introducing more affordable items, Gucci was able to appeal to a wider customer base and expand its market share. Hence, the correct answer is option (A).

Step-by-step explanation:

Gucci's cost value positioning from 1990-2000 was A) Affordable luxury. During this period, Gucci shifted its focus from being a high-end luxury brand to offering more accessible luxury products.

By introducing more affordable items, Gucci was able to appeal to a wider customer base and expand its market share. This strategy allowed them to maintain their reputation as a luxury brand while targeting a larger audience.

For example, Gucci started offering items like logo-belts and canvas bags with lower price points, allowing more people to afford and enjoy Gucci products.

User Tom Coleman
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