Final answer:
Turnaround attempt 2 was successful under De Sole and Ford due to aggressive marketing strategies, streamlined operations and cost-cutting, and a strong emphasis on celebrity endorsements.
Step-by-step explanation:
Turnaround attempt 2 was successful under De Sole and Ford due to several factors:
- Aggressive marketing strategies: They implemented innovative marketing campaigns to create awareness and promote their products.
- Streamlined operations and cost-cutting: They focused on optimizing their processes and reducing expenses to improve efficiency and profitability.
- Strong emphasis on celebrity endorsements: They leveraged the influence and popularity of celebrities to enhance their brand image and attract customers.