Final answer:
Posting an '80/20 mix' on social media means that 20% of your content should promote your brand, while 80% should be content that interests and engages your audience.
Step-by-step explanation:
When we say you should post an '80/20 mix' on social media, it means that 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. This strategy allows you to strike a balance between promoting your brand and providing valuable content that your audience will find interesting and engaging. By focusing on what interests your audience, you can build a strong connection with them and foster meaningful conversations.