Final answer:
The right answer is 'business goals and buyer personas' when developing content and social campaigns for maximizing effectiveness. It requires understanding and aligning with the audience's perspectives and creating a strategy that resonates with them.
Step-by-step explanation:
If you don't have your business goals and buyer personas in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be. A solid social media strategy demands a clear understanding of the business's objective, in alignment with your audience's needs and interests. Incorporating this understanding allows for the creation of content that resonates with the target audience, thereby increasing the campaign's effectiveness.
Define your goals and objectives. It's important to be specific by considering the 5 W's: Who is involved, What do you want to accomplish, Where will you need to go, When will this need to be accomplished by, and Why you are wanting to do it.
Message Targeting is critical in shaping a campaign to the needs and wants of your audience, making complex ideas simple enough to understand and to be effective within the limited attention span of the viewer.