Final answer:
The claim that one in four consumers lose interest in a company if it doesn't use video on its social media channels cannot be confirmed or denied based on the provided references, as they do not specifically address this relationship. The importance of social media in consumer engagement is highlighted, but the effect of video content usage by companies requires additional specific studies.
Step-by-step explanation:
The statement presented in the question regarding consumer interest and the use of video on social media channels is not directly supported by the reference information provided. Although the information emphasizes the significant role of social media in shaping consumers' decisions and political participation, it does not specifically address the consumer engagement with companies based on their use of video content on social media. It's important to understand that social media habits are constantly evolving and the effectiveness of different types of content can vary depending on numerous factors such as target audience, industry, and current trends.
Given the rise in the use of social media as a source of information and a tool for engagement, it wouldn't be surprising if the presence of video content could influence consumer interest. However, this relationship would require specific data or studies to substantiate the claim that one in four consumers lose interest in a company without video content on their social media.
In conclusion, the assertion that a lack of video content on social media channels leads to a significant loss of consumer interest is a hypothesis that could be explored further with targeted research but is not conclusively supported by the provided references.