Final answer:
Option (c) is the best course of action: test out live video in different channels to understand how your audience responds. This strategy is data-driven and allows for the adaptation of successful practices or the development of unique approaches tailored to your target audience's preferences.
Step-by-step explanation:
If a content audit reveals that competitors are having success with live video, a logical step would be option (c): test out live video in different channels and see how your audience responds. This method balances the need for adaptation with the wisdom of measured experimentation. Unlike option (a), which involves premature capitulation, or option (b), which could lead to overextension without strategic focus, testing allows for data-driven decisions and thoughtful integration of new content forms.
To maximize effectiveness, you should determine what has worked for others and decide whether to build upon their approaches or chart a unique path. It's crucial to identify the most effective means of translating your specific vision to your audience, which may differ from your competitors'. By doing so, you ensure that the content is tailored to the preferences and behaviors of your target demographic.
Learn more about Testing Live Video Strategy