Question

Why should you trust the influencer and give them creative license?

a. They're famous
b. They understand their audience and what they want
c. They might sabotage your brand if you don't let them do thins their way
d. They might enlist their famous friends to help your brand

Answer 1

Trusting influencers and granting them creative license is beneficial because they know their audience well and can create persuasive, authentic content. They are credible and their endorsements can significantly increase customer value for companies.

Step-by-step explanation:

Trust in an influencer and providing them creative license is crucial primarily because they understand their audience and the content they engage with the most. Influencers have a unique relationship with their followers, which can be leveraged to create authentic and appealing marketing content. They are often considered credible and trustworthy by their audience; features that are vital for persuasive communication.

Moreover, brand ambassadors can generate high return on investment, as statistics show ambassador-referred customers provide a 16% higher value to companies. Engaging influencers and ambassadors aligns with the principles of using credible and attractive speakers in marketing, and they often have the expertise and social proof to be persuasive. However, it's important for paid ambassadors to disclose their relationships with companies, which adds to the trustworthiness of the promotional content they produce.