Question

You're starting a project and don't have a past campaign to use as a benchmark. How can you secure executive buy-in?

a. Research the costs of agencies that can do the work
b. Consider industry research to back up your plan
c. Position your program as an experiment or pilot
d. Create a robust PowerPoint with statistics to back up your plan

Answer 1

To secure executive buy-in for a project without a past campaign as a benchmark, you can research agency costs, consider industry research, and position your program as an experiment or pilot.

Step-by-step explanation:

When starting a project without a past campaign as a benchmark, there are several strategies you can use to secure executive buy-in:

1. Research the costs of agencies that can do the work: By gathering information on the costs of agencies that specialize in the type of work you're planning to do, you can show executives the potential value and return on investment of your project.
2. Consider industry research to back up your plan: Look for research and data from your industry that supports the need for your project. This can help convince executives that your project aligns with industry trends and can lead to positive results.
3. Position your program as an experiment or pilot: Presenting your project as an experiment or pilot allows executives to see it as a low-risk opportunity to test new ideas. Emphasize the learning and improvement potential of your project.