Final answer:
Follower count is often considered to be a vanity metric in social media marketing.
Step-by-step explanation:
True: Follower count is often considered to be a vanity metric in the realm of social media marketing. While having a high number of followers may seem impressive, it does not necessarily indicate genuine engagement or the success of a business or brand.
Marketers now focus on other metrics such as engagement rate, click-through rate, and conversions to measure the effectiveness of their social media efforts. These metrics provide more valuable insights into how well a business is reaching and resonating with its target audience.
For example, a business with 10,000 followers but low engagement and conversion rates may not be as successful as a business with 1,000 followers but high engagement and conversion rates.