Final answer:
The best approach is to maintain a helpful and empathetic stance when your competitor has a big public blunder. Respond thoughtfully and empathetically to posts where appropriate to show professionalism and integrity.
Step-by-step explanation:
If your competitor has a big public blunder, the best approach is to maintain a helpful and empathetic stance. Rather than taking advantage of their misstep or staying completely silent, it is important to respond thoughtfully and empathetically to posts where appropriate. This shows professionalism and integrity, and can help build trust with your audience.
By replying to negative posts in a helpful and empathetic manner, you demonstrate that your company values customer satisfaction and is committed to addressing any concerns. Additionally, it is important to avoid amplifying the competitor's blunder, as this can come across as unprofessional and may damage your own reputation.