Final answer:
In developing a brand's tone, context is crucial. This setting impacts communication and helps create a bond with the audience. A well-characterized persona and consistent voice make the message engaging and credible.
Step-by-step explanation:
When developing your brand's tone, context is key as it pertains to the setting of the rhetorical situation, such as a global pandemic or social movement, which influences the process of communication.
The tone, your writer or speaker's attitude, is essential for creating a connection with your audience and ensuring the credibility of your message and yourself as the narrator.
By utilizing characterization and developing a consistent, relatable persona, your tone helps to engage and invest the audience in your script or composition, reflecting the personality through your chosen words and attitudes.
Voice is the identity or personality of the narrator which comes through in the sum total of your word choice, attitude, mood, and character depiction. A strong voice suggests a real connection with the author, thereby making your message more compelling and relatable.