Final answer:
In Fabriz's market research strategy, the segmentation base not being explored is Psychographic segmentation, which focuses on the psychological attributes of consumers such as lifestyle and values. The correct option is B.
Step-by-step explanation:
Fabriz plans to conduct marketing research on who is buying its new product by gathering information on age, gender, where the purchaser lives, how much and how frequently they bought. The segmentation bases being utilized in Fabriz's research are: Demographic segmentation (age, gender), Geographic segmentation (where the purchaser lives), and Behavioral segmentation (how much and how frequently they bought). Therefore, the segmentation base not being explored in the market research is Psychographic segmentation, which includes psychological traits such as lifestyle, values, attitudes, and interests of consumers that influence their purchasing behaviour. Psychographic segmentation helps marketers understand 'why' the consumer buys, going beyond the 'who' (Demographics), 'where' (Geographics), and 'what' and 'how' (Behavioral).
The segmentation base that is not being explored in the market research is D. Behavioral segmentation. This segmentation approach focuses on the behavior and buying habits of customers, including their purchasing frequency, loyalty, and response to marketing stimuli. In this case, Fabriz is gathering information on age, gender, location, and purchasing behavior, which falls under demographic, psychographic, and geographic segmentation.