Final answer:
Segmentation involves dividing the market into groups with similar needs; targeting chooses which segments to focus on, and positioning creates a brand identity. Market penetration aims to increase sales within the existing customer base, using strategies like marketing, promotions, or expansion.
Step-by-step explanation:
Segmentation in the clothing industry involves dividing the broad market into subsets of consumers who have common needs and preferences. For men and women's clothing, segmentation could be based on demographics (age, gender, income), psychographics (lifestyle, values), or even behavioral factors (buying habits, brand loyalty). Targeting then involves selecting one or more of these market segments to focus on. A clothing brand may target young professional women or fashion-conscious men, for example. Lastly, positioning involves creating a distinct image and identity for the brand in the minds of the targeted consumers. This could mean focusing on luxury, affordability, or unique design and style.
Market Penetration is a strategy to increase sales of current products within the existing consumer base. This may involve aggressive marketing, promotional discounts, or expanding the number of stores in strategic locations. For both men's and women's clothing lines, increasing market penetration can be accomplished by understanding the latest fashion trends and consumer preferences.