Question

I work in business development department of a company that works in corrosion protection, I did a report analyzing the performance of the company based on a dataset of the project done in the last 3 years, the results were :

- I determined the year that has the highest order in take.
- the top 5 clients
- the largest channel of order intake which was from engineering.
what could be the recommendations at the end of the report?

Answer 1

Based on the analysis, recommendations could include strengthening relationships with top clients, targeting marketing toward the engineering channel, replicating factors from the successful year, and aligning with industry demand cycles for strategy development.

Step-by-step explanation:

As someone working in the business development department and analyzing your company's performance in corrosion protection, based on the dataset of projects from the last three years, you have identified key metrics such as the year with the highest order intake, the top 5 clients, and that the largest channel of order intake is from engineering. From this analysis, recommendations could include strategies like strengthening relationships with the top 5 clients, developing targeted marketing and sales initiatives to capitalize on the engineering channel's success, and investigating the factors that made the most successful year different in terms of order intake to replicate that success in future years. It might also be beneficial to analyze industry trends to understand the demand cycles and position the company's offerings accordingly.