Question

Often the primary function of salespeople at trade shows is to:

A) Generate leads and gather contact information from potential customers.
B) Provide product demonstrations and educate attendees about their company's offerings.
C) Close sales and secure orders from interested prospects.
D) Network with industry professionals and competitors.

Answer 1

At trade shows, the primary function of salespeople is to generate leads, provide product demonstrations, and potentially close sales, along with networking within the industry.

Step-by-step explanation:

The primary function of salespeople at trade shows can often be multifaceted. Generating leads and gathering contact information from potential customers is typically a primary focus, as it allows for follow-up after the event. Providing product demonstrations and educating attendees about the company's offerings is another critical role, as trade shows are an opportunity to showcase products and services to a concentrated audience. While closing sales may occur, it’s not usually the main focus at the trade show floor; however, securing orders from interested prospects can be a significant event outcome. Lastly, networking with industry professionals and competitors is also an important aspect of trade shows, which can lead to valuable connections and industry insights.