Question

When Anton tries to convince supermarket owners to stock his company's new tea-flavored popsicles, he receives many objections because most of the owners are of the opinion that the flavor would not sell. In this scenario, Anton is engaged in:

A) Persuasion
B) Sales
C) Marketing
D) Product development

Answer 1

Anton is engaged in sales as he is directly interacting with supermarket owners to persuade them to stock his company's new tea-flavored popsicles, despite their objections.

Step-by-step explanation:

When Anton is attempting to convince supermarket owners to stock his company's new tea-flavored popsicles and facing objections, he is engaged in sales. This is because sales involve direct interaction with potential buyers or distributors with the goal of persuading them to purchase or stock a product. Anton's efforts are focused on overcoming objections and convincing the supermarket owners of the viability and potential demand for the product in the marketplace, which directly ties into selling the product.