Question

Rita, a salesperson, face objections from a buyer about a product during a sales presentation. When responding to the buyer's objection, she must

A. Acknowledge the concern and pivot the conversation to emphasize the product's unique features and benefits.
B. Dismiss the objection outright and continue to promote the product's strengths.
C. Ignore the objection and redirect the conversation to a different topic.
D. Request the buyer to consider the objection later and conclude the presentation promptly.

Answer 1

A salesperson should A) acknowledge the concern and emphasize the product's unique features and benefits when responding to a buyer's objection.

Step-by-step explanation:

When responding to a buyer's objection, a salesperson like Rita should acknowledge the concern and pivot the conversation to emphasize the product's unique features and benefits. It is important to address the buyer's objection and provide a solution or explanation.

By acknowledging the concern and highlighting the product's strengths, Rita can build trust and credibility with the buyer and potentially overcome the objection.