Question

Identify the steps of a two-step approach salespeople use to deal with a buyer's price objections. (Check all that apply.)

A) Acknowledge the objection and ask the buyer if they have any other concerns.
B) Negotiate the price to meet the buyer's demands immediately.
C) Reiterate the value of the product or service to the buyer.
D) Explain to the buyer that the price is non-negotiable and final.

Answer 1

The steps of a two-step approach that salespeople use to deal with a buyer's price objections are acknowledging the objection and asking the buyer if they have any other concerns, and reiterating the value of the product or service to the buyer.

Step-by-step explanation:

The steps of a two-step approach that salespeople use to deal with a buyer's price objections are:

1. Acknowledge the objection and ask the buyer if they have any other concerns: Salespeople should listen to the buyer's objection and validate their concerns. By addressing their objections and clarifying any misunderstandings, salespeople can build trust and understanding with the buyer.
2. Reiterate the value of the product or service to the buyer: Salespeople should remind the buyer of the unique features and benefits of the product or service. By highlighting the value and advantages, salespeople can justify the price and help the buyer see the worth of their purchase.