Question

In the case of insight selling, salespeople target those prospects who:

A) Have a limited budget
B) Are primarily interested in the product features
C) Have a clear understanding of their problems and are actively seeking solutions
D) Prefer traditional sales approaches

Answer 1

Salespeople practicing insight selling target prospects who understand their problems and seek solutions, often providing valuable insights beyond just product features. Products like computers are suited for this approach, especially for analytical customers like small business owners.

Step-by-step explanation:

In the case of insight selling, salespeople target those prospects who have a clear understanding of their problems and are actively seeking solutions. This type of sales approach involves providing customers with valuable insights and solutions they might not have considered, rather than just focusing on the product features or pricing. When involving insight selling, it is essential for salespeople to be well-informed and able to offer in-depth knowledge that can help prospects understand how a product or service can resolve their specific issues and improve their situation.

Insight selling is especially effective with products and services that require an analytical consideration, such as buying a computer where factors like processing speed and memory capacity are important. Small business owners are a good example of an audience that may be influenced by such insights, as they require efficient tools to improve their business operations and can appreciate the value of the product's technical specifications.

Answer 2

In the case of insight selling, salespeople target prospects who have a clear understanding of their problems and are actively seeking solutions.

Step-by-step explanation:

In the case of insight selling, salespeople target those prospects who have a clear understanding of their problems and are actively seeking solutions. Option C is the correct answer. Insight selling involves salespeople using their expertise and knowledge to provide valuable insights to the prospects, helping them understand their problems or challenges in a new way. By targeting prospects who already have a clear understanding of their problems, salespeople can position themselves as trusted advisors and offer unique solutions that address their specific needs.