Final answer:
Open-ended questions are designed to elicit detailed and expansive responses, providing qualitative data that offers insights into respondents' personal views and experiences.
Step-by-step explanation:
The type of questions that require a prospect to go beyond a simple yes/no response and share a great deal of useful information are known as open-ended questions. These questions enable the respondent to provide detailed answers that may include personal information, opinions, attitudes, and feelings. Unlike closed-ended questions, which restrict answers to specific options, open-ended questions allow for a breadth of responses that can yield valuable qualitative data. This data is harder to organize but provides a more nuanced understanding of the respondents' perspectives.