Final answer:
Successful salespeople should actively and empathetically listen to buyers' objections to understand and address them properly. Offering immediate discounts is less effective than a thoughtful response that demonstrates product value and shows respect for the buyer's concerns. Option A is the correct answer.
Step-by-step explanation:
To be successful in facing buyers' objections, it is essential for salespeople to use a strategic approach. Effective methods include listening actively and empathetically to understand the concerns of the buyer. This involves paying attention to not just the words, but also the underlying emotions behind the objection. Salespeople should strive to remain calm, respectful, and open-minded throughout the conversation. It can be helpful to ask open-ended questions and restate the buyer's objections to confirm understanding and avoid misunderstandings.
Instead of offering immediate discounts or incentives, which may seem like a quick fix but undermine the product's value, focusing on problem-solving and providing relevant information can be far more persuasive. Counterarguments should be addressed with evidence-based responses, showing a deep understanding of the product and the client's potential concerns. Therefore, salespeople should prepare to articulate the value of their product or service convincingly as part of their sales strategy.
The correct option in response to the student's question is A) Listen actively and empathetically to understand the objections.