Final answer:
Consultative Selling is the method where a salesperson tailors their sales presentation to address the buyer's specific needs, focusing on solving their unique challenges.
Step-by-step explanation:
The method in which a salesperson demonstrates how a product addresses a buyer's specific needs is known as Consultative Selling (option B). This approach is centered around understanding and solving the customer's unique problems and challenges. Rather than focusing solely on the features of the product, the salesperson using the consultative selling technique asks questions to understand the customer's situation and tailors the sales presentation to showcase how the product can solve the specific needs of the buyer.
This is distinct from simply presenting features (Feature Presentation) or conducting a generalized demonstration of the product (Product Demonstration). While Solution Selling is closely related, it is often more focused on the presentation of the solution after the needs are identified, making Consultative Selling the more comprehensive customer-focused sales approach.