Final answer:
The body of a sales letter should include an explanation of the product's features and benefits, testimonials or customer reviews, and a strong call to action.
Step-by-step explanation:
The second paragraph, or the body, of a sales letter, should succinctly present key elements that capture the recipient's interest and persuade them to consider the offer. This section often includes: Explanation of the product's features and benefits: Detailing what the product or service does, how it stands out from competitors, and how it can benefit the customer. Testimonials or customer reviews: Using positive experiences from prior customers to build trust and provide social proof. A call to action (CTA): Encouraging the recipient to take a specific action, such as making a purchase, contacting the salesperson, or visiting a website for more information.
The body of the sales letter should be compelling, clearly communicating the unique value proposition of the product or service, and addressing any potential objections the reader might have. It's also important to maintain a professional and friendly tone throughout the letter to engage the recipient.