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Which of the following best exemplifies a measurable sales call objective?

A) "Build a better relationship with the client."
B) "Make at least three product recommendations during the call."
C) "Discuss the company's history and values."
D) "Conduct a general product overview."

User Ballbin
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1 Answer

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Final answer:

Option B, "Make at least three product recommendations during the call," is the best example of a measurable sales call objective because it is specific, quantifiable, achievable, appropriate, and aligns with the SMART criteria by providing a clear way to determine when the goal is accomplished.

Step-by-step explanation:

The best example of a measurable sales call objective from the options provided is: B) "Make at least three product recommendations during the call." This objective is measurable because it has a specific target that can be quantified, namely, making a minimum of three product recommendations. The measurability aligns with the M in the SMART criteria, which stands for Measurable, ensuring that there's a clear criterion to determine whether the objective has been met.

To classify goals as measurable, it is important to ask, "How will I know when it is accomplished?" For objective B, the answer is straightforward: if three product recommendations have been made, the objective has been achieved. This is also a motivational objective, as it leads the salesperson to introduce products that might fit the client's needs.

Additionally, this objective is achievable and appropriate, ticking the A in SMART criteria, since the salesperson can plan which products to recommend and ensures that the objective is aligned with the overall goal of the sales call which is advancing towards a sale.

User Tenzin
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