Final answer:
Option B, "Make at least three product recommendations during the call," is the best example of a measurable sales call objective because it is specific, quantifiable, achievable, appropriate, and aligns with the SMART criteria by providing a clear way to determine when the goal is accomplished.
Step-by-step explanation:
The best example of a measurable sales call objective from the options provided is: B) "Make at least three product recommendations during the call." This objective is measurable because it has a specific target that can be quantified, namely, making a minimum of three product recommendations. The measurability aligns with the M in the SMART criteria, which stands for Measurable, ensuring that there's a clear criterion to determine whether the objective has been met.
To classify goals as measurable, it is important to ask, "How will I know when it is accomplished?" For objective B, the answer is straightforward: if three product recommendations have been made, the objective has been achieved. This is also a motivational objective, as it leads the salesperson to introduce products that might fit the client's needs.
Additionally, this objective is achievable and appropriate, ticking the A in SMART criteria, since the salesperson can plan which products to recommend and ensures that the objective is aligned with the overall goal of the sales call which is advancing towards a sale.