Final answer:
A value proposition is a concise statement that explains how a product or service can solve a customer's business issue, making it different from an elevator pitch or a sales pitch. The correct answer is option a.
Step-by-step explanation:
A written statement that precisely states how purchasing a sales person's product or service can help solve a buyer's perceived business issue is referred to as a value proposition. Unlike an elevator pitch, which is a brief overview of a professional's introduction or proposal that can be delivered quickly, a value proposition specifically targets the benefits and solutions a product or service provides to a potential customer's problem.
It is essentially the promise of value to be delivered and is a declaration of the main reasons a product or service is valuable to potential customers.
When constructing a value proposition, it's important to convey the unique value of the product or service and explain why it's the best option to resolve the customer's needs or pain points. An effective value proposition is clear, concise, and makes a strong case for why a customer should choose your product or service over competitors.