Final answer:
The system that progressive companies invest in for sales asset management to archive, catalog, and retrieve digital media and text is Digital Asset Management (DAM). This system is designed to handle rich media assets and is the correct answer to the question, with other options relating to different business systems.
Step-by-step explanation:
Progressive companies that aim to stay ahead in the market invest in various systems to enhance their business processes. One such system is concerned with archiving, cataloging, and retrieving digital media and text. In the context of the question, which asks about a system used for sales asset management to handle these tasks, the correct answer would be Digital Asset Management (DAM).
Digital Asset Management systems are specifically designed to manage, store, and retrieve rich media and manage digital rights and permissions. These assets can include photos, music, videos, animations, podcasts, and other multimedia content.
DAM systems offer a centralized repository and help in effectively managing the digital assets of a company. Customer Relationship Management (CRM) systems, on the other hand, focus on managing a company's interactions with current and potential customers. Enterprise Resource Planning (ERP) systems integrate various business processes across the organization in a single, coherent system. Supply Chain Management (SCM) systems are used to oversee and manage the flow of goods and services.
In conclusion, the correct option for a system used by progressive companies for sales asset management, which archives, catalogs, and retrieves digital media and text, is C) Digital Asset Management (DAM).