Final answer:
Preemptive objection handling involves anticipating and addressing potential objections that a buyer might have before they are raised. It is a key sales strategy that helps in building trust and credibility with prospective buyers. In the context of proposals, addressing objections can fortify the argument's effectiveness.
Step-by-step explanation:
When salespeople raise objections before buyers have the chance to raise them, this strategy is known as Preemptive objection handling. This technique falls under the umbrella of sales strategies and objection management. It involves anticipating potential concerns or questions a buyer may have about a product or service, and addressing them proactively. This approach can help to establish credibility and trust by demonstrating that the seller has thought through the possible downsides or challenges and is prepared with solutions.
In the context of writing a proposal, understanding potential objections is crucial. As with the example given about climate change, addressing objections directly can significantly strengthen the argument by showing that the proposals are robust against criticism. While some topics, like women in IT, may inherently generate fewer objections, it's still important to anticipate and refute any possible counterarguments to show the necessity and value of the proposed actions.