Final answer:
Measurable sales call objectives are important for tracking progress, creating urgency, and building customer relationships.
Step-by-step explanation:
When setting goals for a sales call, it is important that the objectives are measurable. The primary reason for this is to track progress and performance. By establishing measurable criteria, you can monitor how well you are achieving your goals and make adjustments if necessary. For example, if the objective is to increase sales by a certain percentage, having a measurable target allows you to assess whether you are on track or need to implement different strategies.
Measurable objectives also create a sense of urgency. When you have a specific target to reach, it motivates you to take action and work towards that goal. It provides a clear focus and helps prioritize tasks. For instance, if the objective is to make a certain number of sales calls within a specific time frame, having a measurable target pushes you to stay on track and make the necessary calls to achieve the objective.
In addition, measurable objectives help build customer relationships. When sales calls are focused on measurable outcomes, it allows you to track and analyze the success of different approaches. You can identify what strategies are effective in building rapport with customers and meeting their needs. This enables you to refine your approach and tailor future sales calls to improve customer satisfaction and retention.