Question

When Bobbi walked into the office of a lawyer she was trying to crack a deal with, she said, "Everyone in town thinks highly of your ethical standards. Whenever the subject of an ideal and committed lawyer comes up in conversation, only you come to mind." Bobbi was using the _____ opening to sell software that researches and manages legal precedents.

A) Flattery
B) Compliment
C) Persuasive
D) Ethical

Answer 1

Bobbi used a flattery opening to sell her software, which is a tactic to create a positive first impression and establish ethos, enhancing the perception of credibility and trust.

Step-by-step explanation:

When Bobbi walked into the office of a lawyer with whom she was hoping to crack a deal, she used a flattery opening to sell software that researches and manages legal precedents. By complimenting the lawyer on their ethical standards and the reputation they hold in town, Bobbi was attempting to make a positive first impression, akin to an elevator pitch. An effective elevator pitch is critical in situations like cold calling, networking, and interviews, as it helps to establish an ethical appeal, or ethos, which is crucial to building trust and credibility with potential clients or employers.