Final answer:
Concept Selling is the type of selling where a salesperson has difficulty establishing a need in a buyer's mind when selling a new and different product, service, or idea. The focus is on introducing and explaining the concept behind the product, service, or idea.
Step-by-step explanation:
The type of selling described in the question, where a salesperson has difficulty establishing a need in a buyer's mind when selling a new and different product, service, or idea, is known as Concept Selling. Concept Selling is the type of selling where a salesperson has difficulty establishing a need in a buyer's mind when selling a new and different product, service, or idea. The focus is on introducing and explaining the concept behind the product, service, or idea.
In concept selling, the salesperson focuses on introducing and explaining the concept behind the product, service, or idea to the buyer, rather than directly addressing their needs or problems. This approach is often used when selling innovative or groundbreaking products that require the buyer to understand the concept and potential benefits before recognizing the need.