Final Answer:
Many salespeople have found that the most effective way to establish credibility is to make a (n) B) unbiased presentation that shows all sides of the situation, that is, to be totally honest.
Step-by-step explanation:
In sales, establishing credibility is crucial for success. The most effective way to achieve this is by making an unbiased presentation that shows all sides of the situation. This means being totally honest and transparent about the product or service being offered. By presenting a balanced view, salespeople can build trust with their potential customers, leading to stronger relationships and increased sales.
An unbiased presentation involves providing all relevant information, including both the benefits and potential drawbacks of the product or service. This approach demonstrates integrity and honesty, which are essential for establishing credibility in the eyes of the customer. Salespeople who adopt this approach are more likely to gain the trust of their audience and ultimately close more deals.
By being transparent and presenting a comprehensive view of the situation, salespeople can position themselves as trusted advisors rather than just another salesperson. This not only helps in building credibility but also fosters long-term relationships with customers, leading to repeat business and referrals.
So correct option is B) unbiased presentation