Final answer:
Sara's sales presentation handouts should highlight key points, be concise and customer-needs focused, use appropriate visuals and media to enhance the message, and consider accessibility for all audience members. A professional and consistent visual style is also important.
Step-by-step explanation:
Sara's Sales Presentation Handouts
When preparing handouts for a sales presentation, Sara should consider several key factors to ensure that the material is both engaging and informative for the audience. To provide the most effective handouts, she should:
- Highlight the key points of the presentation, helping the audience to remember the most important information.
- Keep the content concise and relevant to the customer's needs, thereby respecting their time and attention spans.
- Ensure that visuals are large enough for the audience to see and that any media used, including visuals and technology, enhances the message without overwhelming it.
- Create an outline to organize the presentation's main ideas for clear and impactful communication.
It is less advisable to overload the handouts with detailed technical information or excessive statistics, as this can distract from the primary message. Instead, supplemental material can be provided upon request. Visuals such as infographics can effectively depict complex information and support the presentation as long as they are clear and relevant.
Accessibility should be considered in the design of Sara's handouts, ensuring that everyone in the audience can engage with the content, regardless of any impairments. Finally, maintaining a consistent visual style with a cohesive use of font, colors, and backgrounds can enhance the professional look and feel of the handouts.