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A salesperson may talk about lots of products features of little interest to a customer during a sales call. This is known as

A) Feature overload
B) Feature mismatch
C) Feature bombardment
D) Feature frustration

1 Answer

1 vote

Final answer:

The term for when a salesperson talks about many product features of little interest to the customer is known as Feature overload. It may lead to Feature frustration or Feature mismatch if not aligned with the customer’s needs. The correct answer is A) Feature overload.

Step-by-step explanation:

When a salesperson discusses numerous product features during a sales call that are of little to no interest to the customer, it is known as Feature overload. This term describes a situation where the emphasis on a product's capabilities and options can overwhelm or distract the customer rather than assist them in making a purchasing decision.

This can lead to a scenario where the customer feels bombarded with information, which might not necessarily align with their needs or interests, potentially leading to decision paralysis or even diminishing their interest in the product altogether.

Good sales practices involve understanding the customer's needs and tailoring the presentation of features to align with those needs. A focus on too many features can lead to Feature frustration where the customer feels that the salesperson is not addressing their specific concerns, or there might be a Feature mismatch where the highlighted features do not match the customer's requirements.

The correct option in this scenario is: A) Feature overload.

User Frank Nwoko
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