Final answer:
To utilize satisfied customers effectively, salespeople must gather feedback, maintain relationships, offer additional products and services, and encourage referrals, in that order.
Step-by-step explanation:
To maximize the usefulness of satisfied customers, salespeople follow a series of strategic steps. The correct order of these steps would be Gather feedback and testimonials from satisfied customers. This information can serve as social proof that can help to establish trust with future customers.Stay in touch and maintain a positive relationship with satisfied customers by regularly checking in and providing ongoing support. This helps in creating a loyal customer base that feels valued.Offer additional products or services that complement their initial purchase (cross-selling and upselling), as this can provide more value to the customer and increase sales.Encourage satisfied customers to refer new clients or provide referrals. Word-of-mouth can be a powerful tool for business growth as referred customers often have a higher trust level from the onset.Conclusion: By following these steps, salespeople can leverage satisfied customers to enhance the reputation of their businesses, secure repeat sales, and acquire new clients through referrals.