Final answer:
Different media have evolved with newspapers giving way to television and now to digital media, fundamentally altering political campaigns with a shift towards internet and social media marketing. The two main forms of internet advertising are Search Engine Marketing and Display Advertising, both of which offer targeted and measurable advertising strategies.
Step-by-step explanation:
The current role of different media, including newspapers, television, and new media, has evolved significantly over the years. Newspapers were once the primary source of information for most people, but television quickly became a more dynamic and engaging form of media. Today, new media, particularly digital platforms like social media and the internet, have transformed how we consume information and interact with each other.
In the context of a political campaign, television advertisements have traditionally played a critical role due to their broad reach and ability to convey emotion through visuals and sound. However, with the rise of the internet and social media, there is a paradigm shift. These digital platforms enable targeted advertising, real-time interaction, and viral content, presenting a more personalized and engaging approach to reaching voters.
Regarding internet advertising, there are two main forms: Search Engine Marketing (SEM), which involves paid advertisements that appear on search engine results pages, and Display Advertising, which includes banners, sidebars, and video ads on websites. These methods allow for extensive targeting and analytics to ensure that ads reach their intended audience.