Final answer:
Land Rover's strategy of restricting sales of its new SUVs to only Land Rover dealerships is an example of Exclusive Distribution, which is a technique to limit the number of retail outlets and maintain brand image. The correct answer is option c.
Step-by-step explanation:
In the context of distribution strategies for products, when a manufacturer like Land Rover restricts its sales to only its own dealerships, it is an example of Exclusive Distribution. This is a strategy where the manufacturer limits the number of outlets in a given area that may sell its product. This approach maintains a high level of control over the distribution and positioning of the product in the market, often to preserve its luxurious or high-end image. For instance, much like the provided reference to Lamborghini dealerships, which are also an example of exclusive distribution due to the nature of the product and the brand image, Land Rover employs a similar strategy for its new SUVs.
Exclusive distribution is often contrasted with intensive distribution, which aims to cover as much market as possible by being available in as many outlets as one can manage. At the same time, it's different from selective distribution, which involves a few selected retail outlets in specific locations. It also stands apart from direct distribution, where the manufacturer sells directly to the consumers without the involvement of an intermediary.
Considering the above, the correct option for the level of distribution intensity where Land Rover only allows its dealerships to sell its new SUVs is C) Exclusive Distribution.